29.05.2020

Sell the Problem, Not Just the Solution

1 minute read By Team Surge
Sell the Problem, Not Just the Solution

"If you sell the solution, people will fight you" – Sequoia Capital's James Buckhouse speaks to the Surge 02 cohort in San Francisco and weighs in on why selling a problem instead of a solution can be a more effective way to convert people into customers.

“If you sell the solution, people will fight you” – Sequoia Capital’s James Buckhouse speaks to the Surge 02 cohort in San Francisco and weighs in on why selling a problem instead of a solution can be a more effective way to convert people into customers.

Straight from the source

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