Yours is a direct-to-consumer personalised skincare brand that uses technology to do personalisation at scale. All their products are made in Switzerland and are clean, cruelty-free and environmentally friendly.

With Yours, users can take the guesswork out of the equation, and modify and adapt their skincare as their lifestyle changes. The process is seamless; users complete an online skin assessment by uploading a selfie and answering questions about their skin, lifestyle, and environment. Data from the selfie is extracted through computer vision algorithms, and combined with inputs from the questionnaire; the complete data set is then fed into a proprietary personalisation model that decodes skin needs. Finally, active ingredients from Yours’ ever-evolving ingredient dataset are mapped to create a personalised skincare regimen for each user.

Yours also offers a subscription service wherein the regimen is automatically updated every two months based on ever changing environment, lifestyle and skin needs of the user. Going forward, the company will further invest heavily in computer vision and machine learning to improve personalisation at scale.

The company was founded in November 2018 by Navneet Kaur and Shivam Sharma, both early stage Uber employees.

Navneet, Founder & CEO of Yours, started her career in the beauty industry as a skincare brand manager at ITC, and then spent half a decade in big tech and mobility, heading Operations and Strategy at Uber and OFO. Shivam spent his early years as a digital marketer where he consulted India’s Ministry of External Affairs on Digital Diplomacy before joining Uber where he led Business Development in SEA. He later headed Strategic Partnerships for Grab.