• LaunchedApril 2020
    FoundersBianca Ho and Ken Yeung
    PublishedJune, 2021

WATI helps companies have personalised conversations with customers at scale with an easy-to-use customer engagement software that’s built on WhatApp’s Business API.

We live in the ‘now’ economy – a taxi in 5 minutes or any movie on demand. Customers expect seamless, fast and personalised experiences. This expectation has permeated to merchants, shops and service providers to be always accessible and responsive. Waiting longer for a service can drive customers to seek out more responsive businesses. Customers want to buy from people who are where they are. These days, that no longer means phone or email. It means messaging – and messaging is dominating the world.

Customers are already used to having real-time conversations with friends and family on messaging apps, such as Messenger, LINE, WeChat and especially WhatsApp. And, digital behaviours such as social sharing, blogging and notifications, have all moved onto these platforms as well.

WATI’s vision is to help businesses meet their customers where they are – on these messaging platforms – so they are always accessible, personalised, and can engage in real time.

Customer relationships are built through conversations. Even after WhatsApp released a business app, it is still limited in functionality, leading to lots of friction. This is where WATI comes in. WATI has built effective and scalable ways to engage customers at scale on WhatsApp. For example, you can send personalised notifications from your system in a programmatic way through WATI’s API. SMEs can also support their customers through a seamless team inbox with smart routing, canned responses, data tagging, and analytics. Many of these interactions can be automated through low-code workflow builders and chatbots.

All of this is made available in an easy-to-use platform that can be up and running in no time. As a result, small and medium businesses have embraced the platform rapidly, and more than 1000+ customers across 54 countries are now using WATI within just a year of launch.

WATI was launched in Hong Kong in 2020 by Bianca Ho and Ken Yeung as part of Clare.AI.

Bianca was the first ever youth representative in the United Nations IGF’s Multistakeholder Advisory Group and is an ex-JPM banker turned entrepreneur. Ken was a lead application developer for SaxoTraderGO, a cloud-based trading platform that offers clients access to 37 stock exchanges. With his AI experience, he started Clare.AI with Bianca to serve enterprise clients with Asian language NLP.