• LaunchedJune 2021
    FoundersRishen Kapoor, Rohit Khanna and Ruchin Kulkarni
    Co-InvestorsTogether Fund and Angels*
    PublishedJanuary, 2022

Toplyne helps revenue teams at product-led SaaS companies to convert freemium users to paid subscribers.

Companies with a product-led growth (PLG) strategy have a wide top of the funnel, often attracting tens of thousands of users who sign up to try their software for free. However, the bottom of the funnel is narrow, with anywhere from 1% to 5% of the top of the funnel converting to paid software subscriptions. Toplyne is a plug-and-play platform that enables sales teams at PLG companies to identify accounts that are most likely to convert by analysing user behaviours within a product, and determining which users have shown high intent to buy.

Toplyne was founded by Rishen Kapoor, Rohit Khanna and Ruchin Kulkarni in June 2021. Rishen and Ruchin worked together at Sequoia India before founding Toplyne. Rishen has also worked at CleverTap, Pricebaba.com and Sellics in roles across product management and marketing. Ruchin is an IIT Engineering graduate who previously worked as a Business Analyst at McKinsey before joining Sequoia India. Rohit is an alumnus of Purdue with a Bachelors in Computer Science and has over 11 years of experience with companies such as IBM, CleverTap, Burrp and OCR in leadership roles. He is also the co-founder of Altsoul, a fitness company in Bengaluru.

*Angel Investors: Aakrit Vaish, Arjun Pillai, Asad Khan, Anupam Mittal, David Burson, Gaurav Munjal, Harshil Mathur, Kuldeep Dhankar, Max Satter, Miten Sampat, Naman Gupta, Dhvanil Seth, Ng Yi Chung, Pallavi Chakravorty, Prashant Sachan, Pravek Singh, Ramakant Sharma, Ravish Naresh, Sahil Lavingia, Sanket Shah, Shashank Kumar, Shreyas Nair and Vaibhav Domkundwar