• LaunchedJuly 2019
    FounderKaran Bhardwaj
    Co-Investors500 Startups, AngelCentral, East Ventures, GK Plug and Play, and Angels*
    PublishedJune, 2021

RaRa Delivery is revolutionising instant delivery for e-commerce in Indonesia through data driven logistics.

Instant gratification is becoming a norm across consumer categories, and as people’s online ordering habits are changing, rapid deliveries are becoming a need rather than a luxury. While the express delivery space has been flourishing in sectors such as groceries and pharma, the demand for similar services is now beginning to rise rapidly in the online shopping space as well. When it comes to e-commerce in Indonesia, the challenge is building out the technology and infrastructure to solve for scalable, fast deliveries at the most optimal cost in such a large, populous country. There is a significant market opportunity for a last mile delivery partner catering to multiple merchants through one seamless interface.

RaRa Delivery is making instant and same-day deliveries scalable and cost-effective by leveraging a differentiated operating model and real-time optimisation technology. RaRa makes it possible for anyone, anywhere to get same day delivery in Indonesia. While others are focusing on ‘one-to-one’ deliveries, the company has developed proprietary, real-time batching tech to do ‘many-to-many’ deliveries within a few hours.

RaRa’s platform receives orders from businesses and merchants via API integrations or an excel upload, then calculates capacity, timeslots, distance and route optimisation to slot these orders into batches, and ensure that productivity is maximised to reduce the cost per order. Meanwhile, customers receive premium service through real-time notifications and status updates, and can chat with customer service agents and drivers, all through a single chat platform. RaRa Delivery is also one of the few businesses in Indonesia to do real-time reconciliation of Cash on Delivery (COD) through the platform. The company has grown 15x over the past one year.

The company’s vision is to create an ecosystem that allows e-commerce marketplaces, brands and sellers to provide a premium customer experience to their end consumers. The team believes that online shoppers will soon expect fast and efficient delivery service as a core part of their e-commerce experience as the sector continues to grow and mature in Indonesia.

RaRa Delivery was founded in July 2019 by Karan Bhardwaj, who graduated from Nanyang Technological University, Singapore with a major in Engineering and minors in Business and Entrepreneurship. Prior to founding RaRa Delivery, he was managing the end-to-end e-commerce supply chain at Unilever across Southeast Asia and Australasia.

*Angel investors: Royston Tay and Yang Bin Kwok