• LaunchedApril 2019
    FoundersGaurav Agarwal and Swagatika Das
    Co-investorsTitan Capital and Whiteboard Capital
    PublishedApril, 2020

NatHabit is a D2C brand producing 100% natural and fresh home remedies for skin and hair care, inspired by ancient Ayurvedic recipes.

NatHabit’s range of products are inspired by tried and tested recipes, prepared in the kitchens of mothers and grandmothers and handed down over generations. The products, completely chemical and preservative free, are made out of ingredients like fresh milk, curd, flowers, leaves, fruits, nuts, cold pressed oils and more. They are prepared in small batches in setups called ‘beauty kitchens’ and delivered fresh to consumers every day.

India is a $15 billion beauty and personal care market, with the ‘natural’ category currently pegged at $2.4 billion. NatHabit, which currently has 135 SKUs across face, body and hair care categories, creates everything from besan packs to pumpkin scrubs to curry leaf and methi hair masks, adopting processes and formulations similar to Ayurvedic methods, to ensure they are the most effective for modern-day lifestyles.

To keep their freshness and efficacy intact, the products are refrigerated and delivered in cold packs. NatHabit owns all the manufacturing – allowing them to provide the best possible product experience to its rapidly growing base of loyal customers. NatHabit is currently available in multiple cities in India. 

NatHabit was founded in 2019 by Gaurav Agarwal and Swagatika Das. Gaurav, an alumnus of DCE and Darden, played senior tech roles in Capital One and HCL, followed by stints in the consumer internet space with Taxipixi and ZipGo. Swagatika, an IIT-INSEAD grad, has been in pivotal roles in Schlumberger and Apple, and has also been an entrepreneur in the social media space with Stichio. 

*Published October 2021