• LaunchedJanuary 2021
    FoundersApurv Gupta, Aquibur Rahman and Devyesh Tandon
    PublishedJune, 2021

Mailmodo is an email marketing platform that helps marketers create app-like experiences within emails and increase conversions. Businesses can use emails created with Mailmodo to collect feedback from users, book meetings with prospects, recover abandoned shopping carts, generate leads, and more.

The startup’s mission is to help businesses get better conversion rates from email marketing, by building an ecosystem of apps and widgets that marketers can incorporate straight into their messages and by simplifying email campaign management.

Email marketing automation, part of the larger $8 billion marketing automation industry, is a $4 billion industry that’s growing about 10% year-on-year. According to Statista, over 300 billion emails are sent every day. Most of these emails, however, are either ignored or deleted, or opened and then forgotten about – making it a struggle for businesses looking to drive results from their email marketing campaigns. Long user journeys from inboxes to websites or landing pages result in low conversions. Mailmodo cuts the user journey by using AMP (Accelerated Mobile Pages) emails, allowing these emails to get higher engagement and conversion rates.

Recipients of these AMP emails can take actions requested in the message through embedded forms, checkout flows, calendar appointments, surveys, and more – all without having to leave their inbox. By reducing the number of steps a user has to take, Mailmodo leads to a conversion rate that’s three times higher compared to regular email campaigns. On top of bulk email campaigns, Mailmodo also enables businesses to send automated, trigger-based emails.

Since its launch, Mailmodo has had strong positive reviews from customers, which include Razorpay, Livspace, and Halodoc. Many of Mailmodo’s customers report seeing a real impact on email effectiveness due to the integration of AMP, ease of use in template creation, and integration capabilities with their existing tools.

Mailmodo was founded in Bengaluru in February 2020 by Aquibur Rahman, Apurv Gupta and Devyesh Tandon. Aquibur has six years of digital marketing experience with high-growth startups, and was previously the Head of Marketing at ClearTax. Apurv was the co-founder and CTO at SaaS startup FieldAssist, while Devyesh was an engineer with Qualcomm and General Motors. All three are IIT graduates.