• LaunchedDecember 2021
    FounderSuvrat Bhooshan
    Co-InvestorsEmergent Ventures and Angels*
    PublishedAugust, 2022

Gan is on a mission to democratize personalized video creation. The company leverages AI to create customized videos at scale, empowering brands to build personal connections with their customers.

When it comes to content creation, the world is progressively moving towards video communication. However, creating videos is a time-consuming process which lacks personalisation when it comes to targeting a large audience.

Gan helps organizations enhance the video creation process and reach out to their audience effectively, by making personalized landing pages for customers and delivering customized videos via preferred communication platforms. Gan empowers organizations to generate a higher return on investment (ROI) for campaigns. For example, a video from your doctor reminding you that you missed your appointment, and encouraging you to rebook as it’s important, leads to a much higher conversion rate than a text message. Or a food delivery company sending you a personalized video from a brand ambassador who addresses you by name and asks how you enjoyed specific items in your most recent order, can be a very effective way to get recurring customers. Gan is already being used by leading a mobile gaming platform, and leading food delivery companies.

Gan was founded in March 2021 by Suvrat Bhooshan and is headquartered in New Delhi. With a Master’s Degree in Computer Science from Stanford University, Suvrat previously worked at Facebook and the Unique Identification Authority of India (UIDAI) doing AI Research. He was also a teaching assistant at the Georgia Institute of Technology and interned with Accenture.

*Angel Investors: Inder Singal, Raj Mashruwala and Vivek Raghavan