Chilibeli is a community-based social commerce platform that connects farmers, suppliers and consumers through the company’s network of agents to bring fresh, quality products and produce to every household, at affordable prices.

Social commerce or social reselling through networks like WhatsApp is taking off in Southeast Asia, providing deep reach and distribution among consumer segments that may not yet be actively using ecommerce platforms.

Chilibeli empowers farmers and its network of agents – many of whom are housewives who are active in their neighbourhood community – to earn extra income with ease and flexibility. By streamlining the end to end supply chain, Chilibeli aims to help more local farmers, agents and consumers benefit from the social economy.

Chilibeli was founded in Singapore in May 2019 by Alex Feng, Damon Yue and Matt Li, who have experience spanning Alibaba, Lazada, BCG and Accenture. The company launched its first market, in Indonesia, in July.

Alex, a serial entrepreneur who worked for the Alibaba Ecosystem, co-founded SCI Ecommerce, which is now one of biggest e-commerce enablers across South East Asia. Damon, who was the Head of PMO/BI with Ant Financial, SVP of Ops and Corporate Development with Lazada, worked also at BCG and P&G. Matt, who spent years as an IT consultant with firms like Accenture, was the co-founder and COO of 1030AM, a group-buy ecommerce platform based in Singapore.