Tutors aren’t just teachers – they’re also micro-entrepreneurs with their own brand and customers. Surge 02 2019 startup Classplus recognised this, and built an app for India’s vast population of hyperlocal tuition centres. The mobile SaaS platform enables tutors to handle payments, communication, online assessments and more on an app they can brand as their own. Classplus co-founder Mukul Rustagi talks about how a deep understanding of your customer’s point of differentiation helps drive critical choices on product strategy & design.