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Explaining Your Product and Value Proposition
Pieter Kemps 25 Oct'21So you’ve spent time understanding your customer’s user personas and jobs to be done, you’ve built a great product that solves your customers problems and you’ve honed a compelling...
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Setting the Right Price, Then Changing It, Is the Path to Revenue Growth
05 Oct'21It is important to ensure your revenue per customer constantly rises, and you can achieve this by raising the price, adjusting your value metric, using add-ons, going up-market, or...
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Creating a killer pitch deck
Pieter Kemps 26 Aug'21A great pitch is rooted in a compelling story. Share your vision by telling a story about your market and the shift you see in that market; the...
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Crafting Your Story: Lessons from Hollywood
Pieter Kemps 13 Aug'21As a founder, you are always telling your story – to customers, future employees, investors, and basically everyone you meet. A good story educates, engages, and inspires. It helps...
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Understanding Users and Jobs-to-be-done
Joylita Saldanha 06 Aug'21When you start thinking about your product, it is paramount to start with the customer and work your way back. Who is your target customer? What is your customer...
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Is my idea big enough? Assessing market size and industry structure
Aakash Kapoor 30 Jul'21A big business can't be built on a small idea. So when you develop your idea, you’ll want to assess whether it has legs. Ask yourself: Is this problem...
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