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Understanding Users and Jobs-to-be-done
Joylita Saldanha 06 Aug'21When you start thinking about your product, it is paramount to start with the customer and work your way back. Who is your target customer? What is your customer...
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Is my idea big enough? Assessing market size and industry structure
Aakash Kapoor 30 Jul'21A big business can't be built on a small idea. So when you develop your idea, you’ll want to assess whether it has legs. Ask yourself: Is this problem...
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Launching the Surge Founder Starter Pack: Company building essentials for early-stage startups
22 Jul'21While successful startup founders may have different backgrounds, experiences, ideas and insights, they share a common desire to make an impact and drive change. Startup founders are fighters, creative...
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Presenting Surge 05
Team Surge 30 Jun'21It is with much excitement that we welcome our fifth cohort – our largest and most diverse bunch yet. With 23 startups, this cohort comprises companies building for the...
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Sequoia Capital India announces new $195M seed fund to double down on Surge
Shailendra Singh and Rajan Anandan 25 Mar'21Two years ago this week, we launched Surge – a startup of our very own – to help daring founders from India and Southeast Asia build the foundations for...
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Meet the startups of Surge 04 2020
Team Surge 25 Nov'20We are proud to welcome 17 startups to the Surge community. Despite a tumultuous year, these founders, who embody resilience and the spirit of innovation, have navigated many challenges...
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