After Scaler Academy by InterviewBit (Surge 01 2019) received over 200,000 applications and enrolled over 2,000 students in the nine month period after they pivoted from a recruiting & test prep platform to an online academy. The key to their rapid early growth: Trust. “Don’t over-optimize on marketing and try to acquire consumers quickly,” says Co-Founder Anshuman Singh. “Focus on building the right brand — and trust.”