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Understanding Your Users Through a Jobs-to-be-Done Framework
Team Surge 14 Apr'21

How do you get started on building a great Jobs-to-be-Done framework so that you can understand your customers better? Loop Health’s Shami Raj breaks it down into steps that can help startup founders suss out insights from their users....

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Speaking the Language of Numbers
Team Surge 09 Apr'21

"You have to understand what you measure, and measure what matters." Sequoia India’s Pieter Kemps advises founders on how they can develop a stronger data orientation by learning to speak the language of numbers....

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Under Construction: Building Growth Loops
Team Surge 31 Mar'21

What are growth loops - and how can you use them to power your company? Surge02 startup InVideo’s co-founder Sanket Shah talks about how working on their loops has seen the subscription service grow over 50x since 2019....

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Sequoia Capital India announces new $195M seed fund to double down on Surge
Shailendra Singh and Rajan Anandan 25 Mar'21

Two years ago this week, we launched Surge – a startup of our very own – to help daring founders from India and Southeast Asia build the foundations for enduring companies. It was the first pre-Series A program of its type offering $1 million to $2 million of capital along with company building help and […]...

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How Your Seed Stage Startup Can Benefit From Hiring Problem Solvers
Team Surge 15 Mar'21

"If this guy is a problem solver and if he’s hungry to learn, if he’s curious, let’s hire him". BharatPe’s Bhavik Koladiya draws on his experience, and talks about how seed stage startups can benefit from hiring less experienced candidates....

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Why Startup Founders Should Surround Themselves With Positive People
Team Surge 02 Mar'21

Who do you surround yourself with – are they sources of energy or drains of energy? Sequoia India’s Shailendra Singh invites startup founders to think about this and offers his thoughts on why it’s important to protect your energy....

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