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The ethos of Surge
Team Surge 09 Sep'19

Because Surge is also a startup, we felt it was important to work with the founding cohort to help co-create and refine the ethos, culture and values of Surge itself - as a founder’s academy and a founders’ community. Here's the core tenets that emerged....

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Return to India: Changing the world with technology
Team Surge 30 Aug'19

  Gaurav Agarwal talks about his journey from Farmville to 1mg, why he left Silicon Valley for India, and the opportunity this region presents to founders & engineers who want to build something completely new — and make a difference along the way....

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Khatabook: Digitizing India’s Micro SMEs
Team Surge 27 Aug'19

KhataBook, a digital credit ledger for micro SMEs, is one of the fastest-growing startups in Surge 01 2019. The number of active merchants grew from 150,000 in March to 1.8 million in July, and the value of transactions they recorded shot up from $600 million to $2.3 billion in that same short period.  Prateek Sharma […]...

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Building for India’s Next 500M
Team Surge 14 Aug'19

Meesho Co-Founder Vidit Aatrey shares several key, early steps this rapidly-growing social commerce startup took to design a product & user experience for the India's 'Next 500M'....

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Co-create your product with your early customers
Team Surge 14 Aug'19

Want to take your product to the next level, with features your customers will love? Check out the Co-Creation Framework that CleverTap used to launch V1 of their highly-successful Customer Lifecycle Management Platform – and continues to use today. “Treating your customers as partners always has a rich payoff,” says CleverTap Co-Founder & Surge mentor Anand […]...

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Stay real to stay focused
Team Surge 29 Jul'19

It’s important to feel passionate about your startup – but it’s equally important to ‘stay real’. Don’t let unbridled enthusiasm cloud your view of what the market is telling you, says Mohit Bhatnagar....

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