Latest Posts

Using the Peacock Strategy to Accelerate Your Go-To-Market Strategy
Team Surge 13 Oct'21

How do you start building your go-to-market strategy? Ashwini Asokan, CEO and co-founder of Mad Street Den and Vue.ai weighs in on how founders can catch a customer’s attention effectively using the peacock strategy....

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Empowering Your Team To Make Decisions
Team Surge 06 Oct'21

Some of the things that you do as a founder today will drive how your startup scales. That’s why it’s so important to put in place proper principles when it comes to decision-making and organisational structure. Sequoia India’s Amit Jain weighs in....

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Setting the Right Price, Then Changing It, Is the Path to Revenue Growth
Team Surge 05 Oct'21

It is important to ensure your revenue per customer constantly rises, and you can achieve this by raising the price, adjusting your value metric, using add-ons, going up-market, or using feature differentiation. But change isn’t just about raising the price. Changing your pricing is about how you move ahead with your monetisation strategy. ...

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Become Self-Sufficient On Your Journey to Scale
Team Surge 30 Sep'21

Startups need to become self-sufficient if they are to evolve into companies that endure. Sequoia India's GV Ravishankar explores how profitable companies typically built a solid economic engine in their early days....

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Drawing On Your Interests To Build An Enduring Company
Team Surge 22 Sep'21

How do you turn your passion into product? “When you do things for fun, chances are that you’ll do it well”, says BYJU’s Byju Raveendran. Here he shares with Surge 04 founders why it’s not about winning, but rather about building on your interests....

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Why It’s Necessary to Pay Off Your Tech Debt
Team Surge 17 Sep'21

"You have to, at the very least, make your interest payments." When it comes to building software and managing tech debt, Sequoia India’s Anandamoy Roychowdhary explains the need to continuously pay it off and why founders must develop a good sense of what their tech debt looks like....

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