Building a startup is hard. It takes an insane amount of effort to build the first product, hire the first engineer and land the first customer.

Why Surge

Early design choices can make or break a company. There’s the additional challenge of when and how to raise the next round. The early-stage fundraising process can be draining for founders who often go through pre-seed, seed and multiple bridges before getting to Series A.

Surge, an initiative by Sequoia India, is designed to help you clear these hurdles. So you can focus on building your business.

Founders who join Surge get access to the kind of capital, community, company building support and cross-border experience they need to launch or accelerate their company.

Surge, which takes place twice a year, is open to companies who are based in, or building for, the India and Southeast Asian markets. Each Surge wave includes 10 to 20 companies and runs for five weeks spread over a 16 week period.



Companies selected to join will get a ‘Surge’ round of $1M to $2M at the start of the program; this way, you can make hiring decisions and work on your product right away. You’ll then have the opportunity to raise more capital from a curated panel of investors at the close of the program. See “Funding and Terms” for details.


You’ll be able to learn, grow and share the journey with fellow founders from diverse backgrounds and perspectives. You will also work closely with coaches from Sequoia, mentors from the global founder community and subject experts to make tangible progress towards building your startup.

Read more about the Surge community here.

Company building support

Participants will go through a program designed to accelerate the growth of early-stage companies that draws on Sequoia’s tribal knowledge of company building. Founders will also participate in experience-sharing sessions and workshops with domain experts in technology, marketing, legal, recruiting etc.

Cross-border experience

We’ll help you plug into the world’s startup ecosystem. Surge founders will attend five weeks of global immersion sessions on the frontlines of innovation in Silicon Valley, China, Singapore and India, providing the opportunity to make unique connections, learn about trends and hacks that may be relevant to your home markets.


How it Works

Surge is a 16 week program that includes a mix of global immersion weeks in China, India and US, execution sprints in the founders’ home markets and an investor week, called UpSurge, in Singapore. Click here for the detailed program overview.

Funding & Terms

  • Surge will invest USD $1M to $2M in all participating companies at the start of the program in the form of equity.
  • At the end of the program, Surge will organize an investor week, designed to help you raise more capital from a curated set of investors. Terms will be set by investors participating in the round. For more information, see “What happens during UpSurge” in FAQs.


(n) A sharp swell or wave. Sudden, powerful growth. A marked increase in voltage. (v) To rise, or move forward, quickly.