Welcome to Surge, a rapid scale-up program for startups in India and Southeast Asia.
Surge combines $1 million to $2 million of seed capital with company-building workshops, global immersion trips and support from a community of exceptional founders.
Our Goal:
To supercharge your startup. And give you an unfair advantage, right out of the gate.
Meet our Mentors
Latest From Our Blog
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Building for India’s Next 500M
Meesho Co-Founder Vidit Aatrey shares several key, early steps this rapidly-growing social commerce startup took to design a product & user experience for the India's 'Next 500M'.
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Find your customers’ watering holes
Want to reduce your customer acquisition cost? Think about how predators work in the wild. Find your customers’ “watering holes” and be there, waiting, with your product or service, says CRED founder Kunal Shah.
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Optimize for speed: Get from OK to awesome for a high-impact launch
Mobile Premier League became India’s #1 gaming app, and the 5th most downloaded app, just seven months after the product’s launch in Sept 2018. MPL founder & Surge mentor Sai Srinivas talks about how startups can optimize for speed for a high-impact product launch.
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Drive velocity with an ‘anti-product’ roadmap
A lack of clarity in product thinking is shown when startups ship a bunch of features and see what sticks. Tackle this with an ‘anti-product’ roadmap to reclaim the real estate, increase velocity & push your successful features even further: Sequoia's Harshjit Sethi.
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Co-create your product with your early customers
Want to take your product to the next level, with features your customers will love? Check out the Co-Creation Framework that CleverTap used to launch V1 of their highly-successful Customer Lifecycle Management Platform – and continues to use today. “Treating your customers as partners always has a rich payoff,” says CleverTap Co-Founder & Surge mentor Anand […]