Welcome to Surge, a rapid scale-up program for startups in India and Southeast Asia.
Surge combines $1 million to $2 million of seed capital with company-building workshops, global immersion trips and support from a community of exceptional founders.
Our Goal:
To supercharge your startup. And give you an unfair advantage, right out of the gate.
Meet our Mentors
Latest From Our Blog
News
Applications for Surge 05 are open
Surge 04 applications are now closed. Thank you for showing us so much love! We promise to respond to all those who have applied by 31 October 2020.
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How Being Dispassionate Can Help You With Your Product
“Be completely dispassionate…and always be paranoid”. Zomato’s Gaurav Gupta draws on his experience, and advises startup founders on how those traits can actually help them cut losses and grow their business more efficiently.
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Why Storytelling Matters for Founders
"If people can’t tell stories, I don’t think they succeed as leaders". Sequoia Capital's Sir Michael Moritz weighs in on why storytelling is a vital skill for founders to have, in order to successfully build and scale a business.
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Under Construction: Adapting Your Business For COVID-19
COVID-19 has forced many startups to reassess how they run their business. Many have had to be flexible to adapt. Find out how two Surge 03 founders put what they learnt from the program into practice to drive growth during the pandemic.
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Investing In Relationships For The Long Haul
"If the core is weak, you will not get anything else right". When it comes to building an enduring company, Surge's Rajan Anandan weighs in on why founders should invest time and effort in cultivating long-term relationships.
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How To Build Relationships With Journalists
“Think about it from their point of view” – when it comes to building meaningful relationships with journalists, Surge’s Oliver Lo advises startup founders to offer help, instead of simply pitching their company’s story.
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Under Construction: Defining Your Culture
How does corporate culture shape and impact your business? And how do you start working on it? Here’s a peek at how Tigerhall founder, Nellie Wartoft, took away lessons from Surge to articulate and define her company’s culture.
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Wrapping up Surge 03
One of the key objectives of Surge is to foster a community of founders who can support each other through the peaks and troughs of a startup’s journey. When we decided to move Surge 03 online in March, we knew that creating this sense of community would be one of the biggest challenges we’d face. Founders from our first two cohorts became really close on the trips to China, India, Singapore and San Francisco; the shared experiences and time together helped create some strong bonds.
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Taking A Founder-Led Approach To Sales
"There’s no one who knows the product better than you" – and that’s why Sequoia Capital’s Carl Eschenbach advises founders to take part in initial customer engagement and sales. Here he weighs in on how taking a founder-led approach can help you become a better CEO and build for scale.
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Why It’s Great When Customers Cause You Pain
How do you know if customers love your product? Pine Lab’s Amrish Rau says one way to tell is to “keep looking for pain” from them. Here he breaks down exactly what he means by this to Surge 03 founders.