Welcome to Surge, a rapid scale-up program for startups in India and Southeast Asia.
Surge combines $1 million to $2 million of seed capital with company-building workshops, global immersion trips and support from a community of exceptional founders.
Our Goal:
To supercharge your startup. And give you an unfair advantage, right out of the gate.
Meet our Mentors
Latest From Our Blog
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Find your customers’ watering holes
Want to reduce your customer acquisition cost? Think about how predators work in the wild. Find your customers’ “watering holes” and be there, waiting, with your product or service, says CRED founder Kunal Shah.
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Optimize for speed: Get from OK to awesome for a high-impact launch
Mobile Premier League became India’s #1 gaming app, and the 5th most downloaded app, just seven months after the product’s launch in Sept 2018. MPL founder & Surge mentor Sai Srinivas talks about how startups can optimize for speed for a high-impact product launch.
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Drive velocity with an ‘anti-product’ roadmap
A lack of clarity in product thinking is shown when startups ship a bunch of features and see what sticks. Tackle this with an ‘anti-product’ roadmap to reclaim the real estate, increase velocity & push your successful features even further: Sequoia's Harshjit Sethi.
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Game on – Surge 02 is here!
We’re excited to start accepting applications for Surge 02. Since the application volume for Surge 01 was far greater than we expected, it led to a very intense and short selection process. So we are going to do a “rolling acceptance” for Surge 02 with the intent that it will give us a chance to engage startups early. This means we will meet founders and offer funding terms to strong startups before the final deadline on July 15. Surge 02 will also now offer a flexible investment amount of USD$1M to $2M, versus a fixed amount of USD$1.5M per startup in Surge 01.
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Double Click On The “Why?”
Zilingo started off as a B2C fashion e-commerce marketplace, but quickly began adding new services – including procurement, financial services, trends, analytics and supply chain management – when they saw the challenges faced by merchants using their platform. Today, the majority of Zilingo’s business comes from serving B2B merchants across ASEAN. If you stay super-close to your customers and drill down on their pain points, says Zilingo Co-founder & Surge mentor Ankiti Bose, you’ll be in a better position to evolve your business to capture new opportunities.
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The power of the mission driven organization
Chatri Sityodtong, Founder & CEO of ONE Championship, shares insights on how a mission drives purpose, unity and resilience in a startup company.